Blog
Ideas, updates and the research we ran.
Latest posts
Why higher survey completion rates don't mean better answers
Good probe or leading question? How to judge AI interview quality in one transcript
Synthesis you can trust: how to audit an AI's interview themes back to the exact quote
Run 20 AI voice interviews in 48 hours: a step-by-step field playbook
Voice vs text AI interviews: why spoken answers surface reasons a typed reply hides
Surveys tell you WHAT, voice interviews tell you WHY: the question your NPS score can't answer
Async video vs live voice: which AI interview format actually gets past surface answers
More posts
Beyond heatmaps: pairing behavior data with voice interviews to fix drop-off
Your analytics show what is happening, but not why. To fix user drop-off, you need to pair quantitative behavioral data with qualitative voice interviews.
user research
From open-ended survey text to spoken follow-ups: why typed answers stop at the first layer
Typed answers to open-ended survey questions offer only surface-level feedback. Learn why this data is risky and how to use it to start deeper, spoken follow-ups.
surveys
Why focus groups miss the quiet 80%, and how AI voice interviews reach them
A single outspoken person can derail a focus group, skewing your research. AI-moderated, one-on-one interviews remove group dynamics to capture honest feedback.
focus groups
Unmoderated clicks vs moderated voice: what usability metrics miss about the WHY
Unmoderated click testing provides quantitative 'what' data, but moderated voice interviews reveal the qualitative 'why' behind user actions. Learn when to use each.
usability testing
Replacing the NPS verbatim box: turn detractor scores into 15 real reasons this week
The NPS verbatim box delivers vague, unusable feedback. Learn how to replace it with focused follow-up interviews to uncover the real 'why' behind detractor scores.
nps
Brand trackers in days, not quarters: replacing the quarterly tracker with continuous AI voice interviews
Traditional brand trackers are too slow. Learn how continuous brand tracking with AI-moderated voice interviews provides a faster, more diagnostic alternative.
brand tracking
When 12 AI voice interviews beat 1,000 survey responses for finding churn reasons
Why are customers churning? Learn why 12 in-depth AI voice interviews can reveal more actionable insights than 1,000 survey responses could.
customer churn
Product Feedback Questions: 50+ Questions to Ask Your Users
Get over 50 product feedback questions to move beyond generic opinions and uncover actionable insights about user behavior, unmet needs, and friction.
product feedback
User Research Plan: How to Create One + Template & Example
A user research plan is a strategic document that aligns stakeholders and defines scope. Learn the key components and use our template to create one.
user research
Concept Testing: What It Is, Methods, Questions & Examples
Concept testing validates product ideas with target users before launch. Learn key methods, how to write effective questions, and how to avoid common research mistakes.
concept testing
How to Avoid Bias in User Research: Common Types of Bias + Examples
Research bias is any systematic error that favors certain outcomes over others, leading to flawed insights. Learn the common types and how to fix them.
user research
Customer Discovery Interviews: How to Conduct Them + Questions to Ask
Learn how to conduct effective customer discovery interviews to validate your product idea. This guide covers a 5-step process and questions to ask.
customer discovery
Customer Research: Methods, Examples & How to Do It
Customer research closes the gap between company assumptions and real-world customer needs. This guide covers essential methods, examples, and a practical framework.
customer research
How to Analyze Qualitative Data: Methods, Steps & Examples
Learn how to analyze qualitative data with our step-by-step guide. We cover common methods, a 5-step process, and examples to turn interviews into insights.
qualitative analysis
Moderated vs. Unmoderated Research: Differences, Pros, Cons & When to Use Each
Learn the key differences between moderated and unmoderated research. This guide compares the pros, cons, and best use cases to help you choose the right method.
user research
Primary vs. Secondary Research: Differences, Methods & When to Use Each
Primary research collects new data while secondary research uses existing data. Learn the key differences in cost, time, and specificity, and when to use each method.
primary research
AI for Qualitative Research: How AI Is Changing Interviews, Analysis & Synthesis
AI is now a core part of qualitative research, automating interviews, analysis, and synthesis. Learn how it works and where human judgment remains essential.
qualitative research
Qualitative Research Methods: Types, Examples & When to Use Each
Explore the 5 most common qualitative research methods, from in-depth interviews to usability testing. Learn when to use each and see real-world examples.
qualitative research
How to Write a User Research Interview Guide: Step-by-Step + Examples
Learn to create a user research interview guide that minimizes bias and produces reliable insights. This step-by-step guide covers objectives, structure, and questions.
user research
User Interview Questions: 50+ Questions to Ask in User Research
Get 50+ field-tested user interview questions to uncover real customer insights. Learn the principles of effective question design and avoid common research mistakes.
user research
AI-Moderated Interviews vs. Human-Moderated Interviews: What's the Difference?
AI-moderated interviews offer speed and scale, while human moderation provides deep, exploratory insight. Learn the key differences and how to choose the right method.
qualitative research
