ProductAI moderation
An AI research moderator that follows every answer
A moderator that asks, listens and follows the answer, giving every participant the same well-formed questions and probing wherever a reply is vague.
Consistency
One guide, every interview
Every participant hears the same well-formed questions from one interview, so answers can be compared across the whole study, whoever takes part and whenever they do.
Probing
A second question when it matters
When an answer is vague, the moderator asks a second question to reach the reason behind it, then moves on to the next topic in the interview.
Listening
Questions that follow the answer
The moderator listens to each answer and follows it within the areas your brief sets, so every conversation stays on the topics the study needs covered.
Your role
Researchers set the direction
You frame the question and decide what matters. The moderator carries the conversations, which leaves your team the work of reading the unexpected and making the decision.
An AI research moderator conducts research interviews in place of a person. In Pulse, the moderator works from the interview Pulse builds from your brief: it asks each question, listens to the answer and asks a second question when a reply is vague, so every participant gets the same well-formed questions across the study.
How AI moderation works
Set the question and the areas to cover
Pulse builds the interview from your brief
The moderator runs every interview
Review each conversation in full