ProductTrackers
Brand tracking software that shows what changed
Ask the same questions again over time, so a change in how your market sees your brand or product shows, and interviews can explore it in people's own words.
Consistency
The same questions, every wave
Each wave asks the same questions in the same way, so a change in the results reflects a change in customers rather than in the questionnaire.
Change
See what moved
Results sit against earlier waves, so a rise or fall in awareness, consideration or satisfaction is visible wave by wave, for every audience you track.
Explanation
Hear about the change
When a measure shifts, interviews with customers in the tracked audience explore the change in their own words, which gives the team something to act on.
Audiences
Track the audiences that matter
Ask the same questions of each audience you track, such as customers, prospects or a segment, so a change in one group shows beside the others.
Brand tracking software measures how a brand is seen in its market over time, among customers and non-customers alike, by asking the same questions at regular intervals. In Pulse, trackers repeat a study's questions wave after wave, so a change shows against the baseline, and AI-moderated interviews can explore it.
How trackers work
Set the questions to track
Choose the audience
Run each wave with the same questions
Compare waves and explain the changes