The questions Pulse gets asked
Questions about Pulse
What teams ask before their first study.
What is Pulse?
Pulse is an AI-moderated research platform. It runs voice interviews with your customers at scale and turns the conversations into structured findings, with every quote traced to its transcript.
Who is Pulse for?
Research, insights, product and customer experience teams that need evidence from customers behind their decisions, from a single study to a program that runs across markets.
What is an AI-moderated interview?
A research interview led by an AI moderator, from the interview Pulse builds from your brief. It asks each question, listens to the answer and asks a second question when a reply is vague.
How is it different from a survey?
A survey measures how many people hold a view; an interview explains why. Pulse runs surveys alongside interviews, so one study can measure a pattern and explain it.
Who takes part in a study?
Your own customers, invited from a list you supply, or participants recruited to the profile your brief describes. Every participant goes through fraud checks.
How do we start?
Book a demo to see a study that has already run, or request a free study with up to 10 participants, scoped with you before anything runs.
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