ProductMulti-market
Multi-market research in a single study
Run one study across several markets at once, with one brief and one guide, and compare what customers say from market to market.
One brief
Consistent across markets
Every market works from the same research question and discussion guide, so differences in the findings reflect customers rather than differences in how the study was run.
At once
Markets in parallel
Markets run at the same time, so a team can compare them on one timeline, with the same questions, and decide sooner.
Comparison
Shared and local findings
Findings can be read across markets or within one, showing which themes hold everywhere and which call for a local response.
Brief
One study to agree
A single brief covers every market, so stakeholders in each region review and agree one study before it runs, and read one set of findings after.
Multi-market research studies customers in several countries or regions to compare their needs and views. In Pulse, one study runs across several markets at once, from a single brief and discussion guide, so the questions stay consistent and a team can see which findings are shared and which belong to one market.
How a multi-market study works
Write one brief for every market
Set the audience in each market
Run every market at once
Compare findings market by market