How Pulse runs a study

1. Set the brief

   You set the research question, the areas the interviews must cover, the audience and the screener. Pulse builds the interview from that brief, so the study starts from the decision you need to make.

2. Choose the participants

   Invite your own customers from a list you supply, or have participants recruited to the profile your brief describes. Every participant goes through fraud checks.

3. Interviews run

   Participants take the interview when it suits them, on a phone or a laptop, with no call to schedule. The AI moderator asks, listens and follows each answer, and a vague reply gets a second question.

4. Read the findings

   Each interview arrives as a transcript alongside its recording while the study runs. Themes group what people said, with the quotes behind each, and every quote traces to its transcript.

The moderator works from the interview Pulse builds from your brief, and it listens as well as asks. When a participant gives a vague answer, the moderator asks a second question to reach the reason behind it.

Every participant hears the same well-formed questions from the same guide, which keeps interviews comparable across the whole study while each conversation still follows where the participant leads.

A study returns the evidence and the synthesis together. Every interview arrives as a full transcript alongside its recording, and themes group what participants said across the study, each with the quotes behind it.

Every quote traces back to the transcript it came from, so your team can check any theme against the evidence and know where each finding came from.

Every study's findings, transcripts and quotes are kept in the insight repository, searchable in one place. Each study sits beside the last, so when a new question comes up, your team can check what customers have already said before writing the next brief.

Pulse handles the conversations and the first synthesis. Your team keeps the parts that need judgment: framing the question that matters, reading the unexpected, deciding what the evidence means for the business and acting on it.

The study is designed around that division, so researchers spend their time on insight and on the decisions it informs.