ProductSurveys
A market research survey platform, beside your interviews
Surveys alongside interviews, for when the question is how many rather than why, so one study can measure a pattern and explain it.
Measure
When the question is how many
Surveys give a team the share of customers who hold a view, prefer an option or report a behavior, the numbers a decision often needs.
Explain
The reasons behind the numbers
Interviews in the same study explore the reasons behind a pattern in participants' own words, so a surprising result arrives with its explanation.
One study
Numbers and reasons together
Running both in one study means one brief, one audience and one set of findings for the team to plan, run and read.
Design
The right tool for each question
Use a survey when the question is how many, an interview when it is why, and both in one study when a decision needs the size of a pattern and the reason for it.
A market research survey platform collects structured answers from many people. In Pulse, surveys run alongside AI-moderated interviews, so a team can measure how many customers hold a view and hear, in their own words, why they hold it. The numbers and the reasons arrive together, from the same study.
How surveys work
Set the question and the audience
Add survey questions to the study
Add interview questions to the same study
Read the numbers beside the reasons