ProductVideo insights
Video-first research that shows what transcripts miss
See on-screen behavior and the emotion a transcript misses, so your team understands how customers react as well as what they say.
Behavior
What people do on screen
On-screen behavior shows how participants respond to what they are shown, evidence that helps explain why an experience feels harder than it looks.
Emotion
What the words leave out
Emotion that a transcript misses, such as surprise, doubt or enthusiasm, sits beside what participants say, so the team reads both together.
Context
Seen beside the words
Behavior and emotion sit alongside the transcript, so a team can see what happened at the moment a participant said something important.
Evidence
Moments that persuade
Seeing how a customer reacted often persuades a stakeholder more than a page of findings, and it keeps the customer present in the decision.
Video-first research uses recordings of participants, as well as their words, as evidence. Video insights in Pulse capture on-screen behavior and emotion that a transcript misses, so a team sees how customers respond as well as hearing what they say, and reads both together.
How video insights work
Set the question and the audience
Participants take part on screen
Review behavior beside the transcript
Weigh reactions with the themes
Emotional intelligence
Emotional intelligence is the part of video insights that brings out the emotion a transcript misses: the surprise, doubt or enthusiasm in how a participant responds.
Seeing emotion beside words helps a team notice the moment an idea raises doubt or draws a smile, and keeps that moment next to what the participant said about it.