Pulse
Best for Interview studies that recruit several customer groups at once
SurveyMonkey teams can hand their customer interviews to Pulse, the AI-moderated research platform, whose moderator follows each answer; every conversation then returns as a full transcript with the recording attached.
Strengths
- Surveys alongside its interviews
- A public API
Verdict SurveyMonkey's Audience responses and Qualtrics' panels are bought for surveys fielded on each vendor's own platform. Pulse also sells sample on its own, with no study attached, to a team that fields its research somewhere else.
Where another tool fits Survey work that has to meet HITRUST, which folds in HIPAA's requirements, is better placed with Qualtrics. Pulse's own ground is the customer interview, run for research and insights teams at large organizations.