Pulse vs Typeform

Marketing and growth teams, whose contact with customers often begins with a form, can have Typeform carry the answers into the systems that act on them, connecting to HubSpot, Salesforce, Slack and Excel Online, among others. From the Plus plan it removes Typeform branding and adds a brand kit, so forms go out under the company's own look, and multi-user accounts come with the Plus and Business plans. Its Growth Flow plan is built for marketing workflow automation, and Talent is sold to HR teams.

A team that already works with Typeform can also buy Research Flow, Typeform's AI-moderated research product, through its sales team, as it would the Enterprise plan. Research Flow has built-in screening and quota management, transcribes each session automatically and shares its summaries and themes as reports, which suits a team that wants its AI-moderated studies and its forms from one vendor. Typeform is GDPR compliant and offers HIPAA compliance on its Enterprise plan, which a team collecting customer details in Europe, or health details in the US, will want confirmed before it signs.

Where one interview study follows another, Pulse gathers the findings of every study into one repository, searchable later, each study beside the last, so the next brief can start from what the team already knows. Participants take each interview on their own phone or laptop whenever it suits them, without a call being booked. Because each participant hears questions from the one guide the study's brief produced, the interviews can be read against each other, answer by answer.

1. Reuse the lead form's questions as a screener. A Typeform lead-capture form asks every prospect the same few things, such as company size, job role or the product they came for. Those questions can become the first Pulse brief's screener, so the interview reaches the same kind of lead. Above them, write what the growth team wants to learn and the areas the interview should cover.
2. Bring in the leads the forms captured. Lead-capture forms leave a team with a list of people who have already raised a hand. That list can be the first study's audience, starting with the leads from a single campaign. It goes into Pulse as an upload, and each person on it is invited to an interview.
3. Put the leads' words into the next campaign. The quotes under each Pulse theme record how leads describe the problem that brought them to a Typeform form. Pass them, still filed under their themes, to whoever writes the growth team's next campaign, so its ads, landing page and lead-capture form put that problem in the words those leads used for it themselves.

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