Pulse vs Jotform

A team that writes many surveys of its own can start each one from Jotform's 8,000+ free survey templates, picking the nearest to its subject and changing the questions to fit, so a new survey is ready to send soon after the need for it arises.

Jotform publishes its prices on a pricing page with five tiers, from a free Starter plan to Enterprise on custom pricing, which lets a department try forms on a small scale before it asks for a budget, and move up a tier as more of its work runs through forms.

Jotform's Enterprise plan includes single sign-on, and Enterprise customers can buy access to a dedicated SOC 2 Type II environment as an upgrade. Jotform's security page lists HIPAA compliance features alongside GDPR, for teams whose forms collect health or personal details and whose security reviewers want those controls in place before the first form goes live.

Why a quote request was left unfinished is a question a team can put to customers inside Jotform, whose Survey AI Agents hold a survey as a dialogue with follow-up queries. Pulse suits the team that wants, from the customers' video answers, the on-screen behavior and emotion that Pulse's video insights pick up. The moments that explain a lost request can then be cut into Pulse highlight reels and clips, for the colleagues who decide what the quote form should ask next.

1. Write the brief like a form-generator prompt. Jotform's AI form generator builds a form from a prompt, and a Pulse brief works in a similar way for an interview. Write down the research question the team's forms keep raising, the areas for the conversation, the kind of customer to reach and a screener that finds them, and Pulse builds the interview from all of it.
2. Export the contacts before auto-delete runs. Where a Jotform form is set to delete its submissions automatically, export the contact details of respondents who agreed to be contacted before they are cleared. Upload that list to Pulse, which then invites them to interviews about what the form asked.
3. Keep the chat format for chat respondents. Where the team ran surveys through Jotform's Survey AI Agents, run the first Pulse study as text-chat interviews, so customers used to typing their answers to an agent keep that format, and take the interview at their own pace.
4. Rebuild the form around what customers said. Hand the themes to the people who maintain the Jotform survey. Where customers named a reason the form never offered as an option, it can go in as a new choice, with conditional logic showing the follow-up question only to those who pick it, so the form starts to count how often that reason comes up.

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