Pulse
Best for Interviews that show customers a concept, ad or pack
A written brief is where customer interviews start in Pulse, the AI-moderated research platform. Its moderator listens to each reply before choosing the next question, asks again when an answer is vague, and gives every participant the same guide.
Strengths
- Interviews taken in a web browser, no app required
- Enterprise-plan data residency options
Verdict Jotform's Survey AI Agents hold a survey as a dialogue. A Pulse interview can run on video, where Pulse's video insights catch the on-screen behavior and emotion a transcript misses.
Where another tool fits Survey data headed for SPSS suits SurveyMonkey, which exports to it, or Alchemer, whose Full Access plan exports .SAV files. Pulse is built for enterprise teams whose research runs on conversations with customers.