Launch a new product
The same target buyers behind the concept, name, price and message.
Customer research by use case
A product team deciding whether to launch, a pricing committee weighing a rise and a brand team planning a rebrand each face one decision with a date on it. This index sorts customer research by that decision, so a team can start from the choice in front of it rather than from a method it already knows.
Pick a decision and the page behind it sets out what that decision needs to learn, who to hear from and the study that answers it. The decisions run from early ideas to running businesses: concepts, features and names before a build; prices, positioning and creative before a launch; onboarding, churn and loyalty once customers are in.
In each, the study runs the same way on Pulse. The team writes a brief, and the AI-moderated interviews ask its questions, build each follow-up on what a person said earlier and ask again when a reply is vague. Themes come back with the quotes behind them, and every study stays in the Insights library, queryable across projects, so the next decision starts from what customers already said.
Validate a product concept
Build, change or stop a product idea, on buyers' scores and reasons.
Optimize pricing
Price points and tier contents set from what buyers value.
Sharpen positioning
Separate the table stakes from the differences buyers credit only to you.
Use case
Launch a new product
The same target buyers behind the concept, name, price and message.
Validate a product concept
Build, change or stop a product idea, on buyers' scores and reasons.
Optimize pricing
Price points and tier contents set from what buyers value.
Sharpen positioning
Separate the table stakes from the differences buyers credit only to you.
Test creative before media spend
Finished cuts judged before the media buy, version by version.
Reduce churn
Why customers leave, compared with those who stay, and where it started.
Improve onboarding
Where the first weeks stall, heard from admins and users apart.
Run win-loss research
What decided each deal, told by buyers to an AI moderator.
Prioritize the roadmap
A customer-set ranking that late escalations have to beat.
Name a product
Shortlisted names heard, spelled and searched before one is chosen.
Redesign a website
Top tasks and content cuts decided before the migration starts.
Track brand health
Your brand against each rival, every wave, with the weak measures explained.
Build customer personas
Personas tied to real decisions, each sized by how common it is.
Size a market
Bottom-up sizing inputs, measured by segment from the buyers themselves.
Segment your customers
Needs-based segments, measured, drawn in full and kept current.
Test packaging
Will loyal buyers still know the pack, and what does it signal?
Lift NPS
Score reasons sorted into frontline fixes and causes leadership owns.
Research B2B buyers
Every role on the buying committee, and what puts suppliers on its list.
Validate product-market fit
Who would miss your product most, and what stops everyone else.
Plan a rebrand
Brand equity named by customers, and routes judged by loyal and new.
Test campaign messaging
A lead message, its support and its proof, tested before the brief.
Understand switchers
Why customers switch to you, and why others switch away.
Map the path to purchase
From trigger to checkout, drawn from online and in-store buyers alike.
Run always-on discovery
A weekly customer study that feeds the product team's opportunity tree.
Replace a quarterly tracker
Move off quarterly waves without breaking years of trend data.
Run multi-market research
Several countries fielded together, for one global decision on matched evidence.
Investor due diligence
Beyond the reference list to the customers a target did not pick.
Test an ad concept
Rough ad ideas judged by the audience before anything is shot.
Understand category entry points
The buying moments in your category, and which brands buyers link to each.
Research a pricing change
How each customer segment will take a change to what it pays.
Test a new feature
Whether the users a feature targets would change a habit for it.
Explore an unmet need
Workarounds people built, read as signs of needs worth solving.
Refresh your ICP
Best-fit and poor-fit accounts compared before territories are set.
Qualitative research
Your study design, run the same way at the sample it needs.