Medallia's programs gather feedback through surveys, voice, chat, social, employee feedback and more for the CX and insights teams of large companies. Those same teams, weighing Pulse vs Medallia, hold one-to-one customer interviews on Pulse, the AI-moderated research platform. There an AI moderator takes each answer as the cue for its next question.
| Pulse | Medallia | |
|---|---|---|
| AI-moderated interviews | Yes | Not checked |
| Dynamic follow-up / probing | Yes | Not checked |
| Languages (count/list) | 240+ languages, enabled on request | 80+ survey languages (Agile Research) |
| Own panel (size) | Yes | Partly |
| Theme / insight synthesis | Yes | Yes |
| Free trial / free tier | Yes | Not checked |
| Pulse | Medallia | |
|---|---|---|
| Analysis and reportingTheme / insight synthesis | Yes | Yes |
| Auto-generated reports | Yes | Yes |
| Highlight reels / clips | Yes | Yes |
| Chat with your data | Yes | Yes |
| Sentiment / emotion analysis | Yes | Yes |
| Cross-study repository | Yes | Yes |
| Human analyst service layer | Yes | Yes |
| Integrations and adminPublic API | Yes | Yes |
| Roles & permissions | Yes | Customer Admin, Channel Admin, Pro, Standard (Video); SAML |
| Interviews and studiesLanguages (count/list) | 240+ languages, enabled on request | 80+ survey languages (Agile Research) |
| Stimulus (concept/proto/website) | Yes | Yes |
| Usability / task-based testing | Yes | Yes |
| Survey / quant alongside qual | Yes | Yes |
| Study types offered | Interviews, surveys, trackers, concept and usability tests | Yes |
| Participant experience (browser/app) | Yes | Records in Chrome, Firefox, Safari, Edge; iOS and Android |
| Focus groups / multi-participant | Yes | Partly |
| Recruitment and participantsOwn panel (size) | Yes | Partly |
| Bring your own participants | Yes | Yes |
| Countries / markets | Global | Research Services: research in more than 25 countries |
| Screeners / targeting | Yes | Yes |
| Security and complianceData residency options | Yes | Yes |
| PII redaction | Yes | PII masked by access rights; personal data purged |
| Subprocessors named | Yes | Azure, Twilio/SendGrid, Aerialink, Snowflake, Datadog |
Taken from Medallia's own pricing page.
| Medallia | |
|---|---|
| Pricing model | Priced on Experience Data Records, in annual tiers |
| What each plan includes | Unlimited users and all analytics; no per-channel charge |
| Third-party reported prices | SpendHound avg: $598,947/yr enterprise, $20,671/yr SMB |
Medallia prices a feedback program by Experience Data Records, in annual tiers that include unlimited users and all analytics with no per-channel charge, which suits a program meant to reach every team in a large company.
Agile Research and Medallia Video carry the program into research. Agile Research runs surveys in 80+ languages, concept tests, and MaxDiff and conjoint studies, drawing on millions of respondents through a third-party panel, targeted on dozens of demographic and behavioral criteria, and it connects to internal applications through an API, for teams that want results in their own systems. Medallia Video uploads and transcribes recordings of focus groups and interviews, Zoom sessions among them through its connector, and records in Chrome, Firefox, Safari and Edge and on iOS and Android.
Pulse interviews let each customer tell a journey from start to finish, from signing up through a first bill to renewal. Each customer answers by voice or video, on a phone or laptop, on their own schedule, and customers the team already reaches by phone or on WhatsApp can be interviewed there too. Every participant hears the same well-formed questions from one guide, so accounts of the same stage can be compared across customers.
Most of the overlap sits in Medallia Video, which reads topics, themes and sentiment from transcripts and facial emotion from recordings. Pulse sorts its themes by what people said, with each theme's supporting quotes beside it, and Pulse's video insights catch emotion and behavior on screen wherever an interview runs on video.
Medallia introduced Insights Assistant, which takes plain-language questions, in February 2026. Questions put to a Pulse study are answered from that study's interviews alone, so an answer about one stage of the journey rests on the customers the team chose to interview about it, whether they came from the program's list or were recruited to a profile.
Medallia Video keeps a centralized library of video assets. Pulse keeps each study's findings, searchable, in one repository, so a CX lead can look up the themes an earlier study found before commissioning the next one on the same part of the journey.
Medallia's Agile Research sends automated report links and keeps dashboards updated in real time. Pulse's findings go out as PDF, PowerPoint, CSV, Excel or Word files, or into Notion and Confluence through MCP, for business owners who read their reports outside the research tool.
Medallia masks personal data according to each user's access rights, and can purge it from its systems. On Pulse, personal data is redacted from the interview transcripts that CX analysts read and quote from.
Medallia Video builds showreels from the recordings it holds. Pulse makes highlight reels and clips from its interviews, so a CX review can play the moment a customer explains what went wrong.
Medallia Video sets each user up as a Customer Admin, Channel Admin, Pro or Standard user, with SAML for sign-in. On Pulse, each person in a workspace is an Owner, Admin or Member, and single sign-on over SAML or OIDC can be set up on request for enterprise-plan customers.