Medallia pricing
Medallia pricing is based on Experience Data Records, sold in annual tiers that include unlimited users and all analytics, with no separate charge for each channel. SpendHound reports average spend of $598,947 a year among enterprise customers and $20,671 among SMB customers.
Medallia's plans
As Medallia's own pricing page lists them.
| Medallia | |
|---|---|
| Pricing model | Priced on Experience Data Records, in annual tiers |
| Public prices by plan | Not checked |
| What each plan includes | Unlimited users and all analytics; no per-channel charge |
| Free trial / free tier | Not checked |
| Min contract / contact-sales | Not checked |
| Recruitment / sample cost | Not checked |
| Third-party reported prices | SpendHound avg: $598,947/yr enterprise, $20,671/yr SMB |
| Enterprise deal / project price | Not checked |
What the price leaves out
The tier follows the number of records a year's program produces, across surveys, voice, chat, web behavior, social and employee feedback, among other sources, so a team that estimates that count before the first call can check the tier it is offered against its own figure. Adding SMS invitations beside an email program raises one pricing question, how many records the new channel adds.
Agile Research is Medallia's product for surveys, MaxDiff, conjoint and concept testing, in 80+ survey languages. It reaches respondents through a third-party panel of millions, targeted on dozens of demographic and behavioral criteria, and a company's own known customers can be invited by email or SMS. Whether panel respondents count as records inside the tier, or are billed on their own, is a question for the quote.
Research Services come as full-service projects, run for the team, or as support for a project a team runs itself, and which of the two a quote assumes changes what it covers. Medallia Video builds showreels, keeps recordings in a centralized video asset library and transcribes virtual focus groups recorded in Zoom. Its users hold Customer Admin, Channel Admin, Pro or Standard roles and sign in over SAML, and across Medallia personal data is masked by access rights.
Itemized, a Medallia cost estimate can be read line by line: the record tier and the count it assumes, then Agile Research with its panel, Research Services in whichever form, and Medallia Video, each marked as inside the record tiers or quoted apart. SpendHound's averages separate enterprise buyers from SMB buyers, and a team measuring its own quote against them should first check which group it falls in. Where a quote bundles several of those lines into one figure, asking for them apart makes it comparable with a vendor that prices research by the study.