Pulse vs UserTesting

UserTesting centers on watching people use a product. Its tests record participants as they work through a task, and prototypes can be hosted securely on the platform for a test. Its FAQ says a team can start receiving results from simple tests in as little as an hour, and that videos usually run 10 to 15 minutes, depending on the tasks. Highlight reels and video clips then carry the telling moments into a design review. Its AI Insight Summary sets out the key learnings and moments, with each AI output linked back to the evidence under it. That pace suits a design team that wants to see where a flow trips people up before engineering builds it.

A product organization where many teams test at the same time gets both the people and the controls from UserTesting. Studies draw on the Contributor Network of users around the world, and a test that needs professionals, such as the finance leads who sign off a purchase, can reach B2B and professional audiences through User Interviews. Flexible roles, workspace permissions, approval flows and single sign-on suit a research operations team that governs testing across all of those groups.

Why a customer renewed, moved to a rival or put off an upgrade is a question for interviews, and a product or research team can hold them in Pulse with an AI moderator, many of a study's conversations running in parallel. Pulse handles the incentives for the people it recruits.

1. Start the brief from UserTesting screeners. Start from the targeting criteria and screener questions the team already uses on UserTesting, and the question each study set out to answer. Write them into a Pulse brief with the topics the interview should explore, and Pulse turns that brief into the interview.
2. Carry the Custom Network over. The users, partners and employees kept in UserTesting's Custom Network can be invited by uploading their list or by sharing a link with them. Pulse finds anyone the list leaves out by recruiting to the brief's profile, business and expert audiences included.
3. Hold the first study on video. Run the first study's interviews on video. Designers used to watching test recordings get their evidence in a familiar form, and Pulse's video insights pick out the behavior and emotion that show on camera in each recording.
4. Keep a researcher on the sessions that need one. Researchers used to moderating UserTesting's Live Conversation sessions can go on leading interviews themselves, since a Pulse interview can be run by a live human moderator as well as by the AI, so the studies that call for a researcher's judgment still have one.
5. Let product leads read the hesitation. Hand the product leads the themes Pulse grouped from the interviews, each with the quotes behind it, so the places where customers hesitated in a flow or a purchase are argued from their own words when the next round of design priorities is set.

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