Pulse vs Strella

Strella can place any kind of stimulus inside a study, and it records each participant's screen and video while they respond to it. A brand team with two cuts of the same television spot can put both into one study, then give the editors deciding which cut goes to air, for each cut, a recording of every participant watching it next to what that participant said about it.

Recruitment reaches business buyers and consumers alike, with Respondent.io and User Interviews named as partners, and a team can put questions to an AI about a single interview or across all of its sessions. That suits a product team that brings research into its weekly planning and wants the evidence close at hand when it does. A product manager preparing a roadmap review can ask what customers said about one feature across every session, rather than rereading each conversation in turn to find the passages that matter.

Where a single study has to hear from more than one kind of customer, such as first-time buyers and long-standing ones, Pulse recruits several groups under one brief, each with its own profile and screener. Strella collects quantitative survey data beside its interviews, and Pulse runs surveys on the same platform as its interviews, for when the findings raise a question of scale, how many customers share a view. For a measure the team follows from quarter to quarter, a Pulse tracker asks the same questions again over time, so a change shows. That combination serves an insights function planning a year of studies around the measures it returns to.

1. Mine the Strella transcripts for the brief. Before writing the first Pulse brief, use Strella's connector in Claude or ChatGPT to pull the participant quotes from past Strella interviews that touch the brief's question. Set them under the brief's areas to cover, with the gap they leave as its research question, so the Pulse interview picks up where the old ones stopped.
2. Bring over the customers and the panel audiences. Strella studies draw on participant lists the team imports or on the more than 8 million people in Strella's panel, narrowed with recruitment filters. Upload the customers on those lists to Pulse to contact. For a panel audience, write the team's filters into the brief as its profile and screener, and Pulse recruits to that profile.
3. Take over a study the advisory team would run. Strella's advisory team runs scoping, research and readouts. Make the first Pulse study one the team would once have handed to it, and write the scope the advisory team would have set into the brief. Launch it, then give the readout to the stakeholders who used to hear Strella's, as a PowerPoint deck ahead of their meeting.

• Strella alternatives