Pulse vs Conveo

Sizing a finding and explaining it in the same piece of work is where Conveo's surveys come in, because they combine with AI-driven qualitative probes. A usage and attitudes study, for example, can count how a category is used and have the moderator ask for the reasons in the same study, which spares a brand team from commissioning the two halves separately.

A team that needs a particular consumer profile can recruit through Conveo's panel partners, which include Norstat, Bilendi, Sago and Rakuten as well as Respondent and User Interviews, and Conveo gives answers in days. That suits a study that has to reach a narrow consumer group, such as recent buyers of one brand, without the team sourcing the people itself.

Conveo's analysis clusters patterns and themes automatically and turns them into stakeholder-ready reports and slides, with analyzed results within hours. That suits an insights team whose findings have to reach a marketing or brand lead in a form ready to present. Its research experts also guide methodology and support adoption, which helps a team new to AI-moderated interviews set up its first studies.

Where a consumer question needs customers to argue it out among themselves, Pulse can bring several customers into one session as a focus group, alongside the one-to-one conversations. A brand team can hear a group of category buyers disagree about what makes a brand worth its price, then take the points that divided them into individual interviews within the same program.

1. Start with the study run most. List the Conveo studies the team runs most often, such as its concept screens or its usage and attitudes work, and write the most frequent as the first Pulse brief, naming the question, what the moderator should probe, who qualifies and the screener that confirms it.
2. Upload the customer CSV. A customer CSV the team loaded into Conveo uploads to Pulse as a list, and a shared Pulse link covers the open invitations the team used to post publicly, so the customers the brand already talks to are the first people asked, before any recruitment to a profile begins.
3. Move the B2B work across. B2B studies that ran through Respondent's B2B panel on Conveo move to Pulse's recruitment of business buyers and experts. Write the buyer's job, company type and category into the profile and its screener, and Pulse recruits business participants to it, wherever in the world they work.
4. Keep a survey beside the interviews. Where a study needs a count as well as the reasons, add a Pulse survey beside the interviews, so the survey answers how many people share a view and the conversations explain why they share it, and each result can be read in the light of the other.
5. Send reels to the brand team. Brand managers who watched Conveo's quote reels get highlight reels and clips cut from the Pulse recordings, so a point in dispute can be settled by watching the customer say it rather than arguing over a summary of it.

• Conveo alternatives