Hotjar pricing
Hotjar is part of Contentsquare, and no new Hotjar accounts are opened. On Contentsquare's Growth tier, Experience Analytics is listed from $49 a month and Voice of Customer from $99, with no annual contract, and yearly billing lowers both. Pro and Enterprise are priced through sales.
Hotjar's plans
As Hotjar's own pricing page lists them.
| Hotjar | |
|---|---|
| Pricing model | Hotjar is now part of Contentsquare; no new Hotjar accounts |
| Public prices by plan | Yes |
| What each plan includes | Yes |
| Free trial / free tier | Yes |
| Min contract / contact-sales | Growth: no annual contract; Pro and Enterprise: Let's talk |
| Recruitment / sample cost | Not checked |
| Third-party reported prices | Not checked |
| Enterprise deal / project price | Not checked |
What the price leaves out
The yearly rates, $39 a month for Experience Analytics and $79 for Voice of Customer, apply when yearly billing is set up in-app and paid by card or PayPal, and not when the purchase is paid by invoice, which matters to a company whose procurement team pays every supplier that way. A team buying both products, behavior data beside on-site feedback, gets 10% off the lower of the two plans.
Each Growth plan comes with a monthly allowance. At those yearly rates, the Experience Analytics plan covers 7k sessions and 7k replays a month, and the Voice of Customer plan covers 500 responses a month. At the limit, no new data comes in until the monthly reset, so a travel site recording booking sessions through a holiday peak checks that month's traffic against the allowance before it picks a plan. A free plan covers both products, and on it Contentsquare lists 10+ integrations, Slack and Jira among them, against 2 on Hotjar's own free plan.
For an ecommerce team whose session replays cover checkout and account pages, Contentsquare redacts personal data automatically in the browser. It publishes its subprocessors, AI services among them, and keeps its trust documents on the Contentsquare Trust Portal, so a retailer's procurement team can read both while the purchase is still a self-serve Growth plan, with no sales call in the way.
APIs and SAML single sign-on start on Pro and Enterprise, while Free and Growth sign in with Google OAuth, so an IT team that requires SAML across its tools is pricing a tier above Growth. A team that already holds a Hotjar account, with heatmaps, replays and survey results built up there, has a plan of its own, and how that plan's terms compare with Contentsquare's Growth prices is the question to put first.