Qualtrics pricing
Qualtrics pricing runs on two tracks, a published self-serve tier and custom quotes. The free Qualtrics Surveys plan includes 500 responses, Strategic Research lists at $420 a month or $5,040 a year for 1,000, and Enterprise, from 5,000 responses up, is quoted by sales. Vendr puts the median contract at $30,000 a year.
Qualtrics's plans
As Qualtrics's own pricing page lists them.
| Qualtrics | |
|---|---|
| Pricing model | Custom quotes, plus a published self-serve tier |
| Public prices by plan | Free; Strategic Research $420/mo, $5,040/yr; quote for more |
| What each plan includes | Yes |
| Free trial / free tier | Yes |
| Min contract / contact-sales | Custom pricing on survey responses and video minutes |
| Recruitment / sample cost | Not checked |
| Third-party reported prices | Vendr: median $30,000/yr, range $7,000 to $139,920 |
| Enterprise deal / project price | Vendr: median $30,000/yr across 321 purchases |
What the price leaves out
Above the self-serve tier, Qualtrics sets custom pricing on survey responses and video minutes. Responses can be forecast from a program's send lists and the completion rate it usually sees. Video minutes depend on how the surveys are built. A video response question records for 3 minutes by default and can be set as long as 600 seconds, so the number of video questions, the completes expected on each and the length chosen together decide the minutes a quote has to cover.
The audience is the next decision. In May 2024, Qualtrics gave access to 35 million panelists through 200+ panel partners; its panels for a published survey run from 50 to 10,000 responses each and are targeted with panel criteria and custom screening questions. Surveys to a team's own customers go out to its contact lists instead, by email or by one-way and two-way SMS, so the share of a program that needs bought sample is worth settling before the first call.
For a team that wants a study run on its behalf, Research Services cover design through reporting, and Qualtrics credits them with 28,000+ projects. Contracts in Vendr's data, from 321 purchases, run from $7,000 to $139,920 a year, and even the lowest of them sits above the published Strategic Research price.
A Qualtrics cost estimate that holds up against other vendors' starts from three counts: the responses a year across every survey in scope, the video minutes those surveys will record, and the panel responses to be bought. Two requirements belong in the same request. One is where the data must be stored, since Qualtrics offers a data center in the region the customer chooses; the other is how permissions must be split, which Qualtrics sets per user, user type, group and division. The free plan and the 30-day trial let a team build its questionnaire before any of those conversations.