Pulse vs Listen Labs

Listen Labs is a strong match when a study has to rank options and then explain the ranking. Its MaxDiff runs with AI follow-ups, so the people who put a list of features or claims in order also say why they ranked them that way, which suits a product marketing team deciding which claim should lead a launch, or a pricing team choosing which bundle to test next. Its deliverables run from highlight reels to slides fit for a board meeting, so the ranking and the reasons behind it can go straight into the launch review.

Listen Labs draws on 50M+ possible respondents for its studies and sets each audience with screener questions plus demographic targeting. It gives insights in 24 hours, which fits a team that has to bring a ranked answer, with the reasons behind it, to a decision soon after fieldwork closes. Its Quality Guard flags low-quality participants and recruits a replacement at no extra cost, which spares a team from topping up a sample by hand when a respondent falls short.

Some conversations need a person in them, such as an interview with a senior buyer, a regulator or a long-standing partner, or one about a sensitive account, and on Pulse a live human moderator can hold an interview like that from start to finish. Pulse also sells sample on its own, with no study attached, for a team that runs its fieldwork elsewhere and needs only the people, recruited worldwide to the profile its brief describes.

1. Write the next study as a brief. Take the claims study the team had planned for Listen Labs before a launch and write it as a Pulse brief, with the research question, the areas the moderator should cover, the audience and the screener that admits them. From that brief, Pulse builds the interview itself.
2. Bring the contact list across. Customers the team invited from its own contact list on Listen Labs upload to Pulse as a list to contact, and a shared Pulse link reaches people no list holds. Pulse recruits anyone else the study needs to the profile the brief describes, so the known customers and the new recruits answer the same interview.
3. Carry the brand questions across. Where a brand has been followed on Listen Labs wave after wave, write the areas those waves covered into a Pulse brief of its own, so the brand study on Pulse covers the same ground and its findings can be read beside the last wave fielded on Listen Labs.
4. Play the reasons at the launch meeting. At the meeting where the launch claim is chosen, play Pulse's highlight reels of customers arguing for the claims they believed, so the people choosing hear, in customers' own voices, why one claim persuaded them and another did not.

• Listen Labs alternatives